James Reyes-Picknell, Ing.

Consultant, Master Black Belt, Subject Matter Expert, Trainer
Maintenance and Reliability Management


Is the best-selling author of “Uptime – Strategies for Excellence in Maintenance Management”, now in its 3rd edition, co-founder and President of Conscious Asset. He is a Mechanical Engineer, graduate of the University of Toronto and has a 39 year career in Maintenance and Asset Management. He has worked in a wide variety of industries in hands-on technical and managerial roles. He has been a ship’s engineer (Canadian Navy), a maintenance and reliability engineer (Esso Chemicals Canada), logistics support manager for shipbuilding, helicopter and aircraft landing system projects.

James’ consulting career began at Coopers & Lybrand in 1995 progressing through increasingly senior roles to Director (Associate Partner) in PwC Consulting / IBM. He started his own firm, Conscious Asset in 2004. Today Conscious Asset, now over 12 years in the business, is widely regarded as a high quality specialist firm ensuring the delivery of value from physical assets. James has worked with Reliability Centered Maintenance since the mid-1980’s and successfully blended it into a comprehensive framework for Maintenance Management in his book, “Uptime”.

As an author of books and articles, frequent public speaker, trainer, consultant, webinar host and columnist he is known as a thought-leader in the fields of Reliability, Maintenance and Asset Management. He is now co-authoring a new book on Reliability Centered Maintenance due for publication in late 2016. He is a registered Professional Engineer (Ontario, Canada), a Certified Management Consultant (Canada), a Certified Maintenance and Reliability Professional (SMRP, USA) and a Certified Asset Management Assessor (WPiAM). He is a member of CIM, CMC Canada, PEMAC, SMRP, IAM, ALN and PEO.